News Analysis

Why it suddenly makes sense for Apple to buy Peloton

Apple gets floated as a buyer for lots of big-name companies, but this one has some merit.
Peloton Apple logo
IDG

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  • Apple
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Michael Simon has been covering Apple since the iPod was the iWalk. His obsession with technology goes back to his first PC—the IBM Thinkpad with the lift-up keyboard for swapping out the drive. He's still waiting for that to come back in style tbh.
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