News Analysis

Why it suddenly makes sense for Apple to buy Peloton

Apple gets floated as a buyer for lots of big-name companies, but this one has some merit.
Peloton Apple logo

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  • Apple
  • Fitness Devices
  • Health and Fitness Software
Michael Simon has been covering Apple since the iPod was the iWalk. His obsession with technology goes back to his first PC—the IBM Thinkpad with the lift-up keyboard for swapping out the drive. He's still waiting for that to come back in style tbh.
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